Stage 4: Communication

Stage 4 is the ultimate and desired stage for many companies to reach. Now it’s finally time to share your sustainable efforts and CSR initiatives with the world.

But - with new areas come new worries. Now it’s time to watch out for greenwashing. Luckily, we’ve got you covered, so you don’t make any promises you can’t keep and don’t exaggerate the impact of your sustainability work.

Module 3: External Communication

Lesson 1: How and what to communicate

Lesson 2: Do´s and Don’t’s of communication

Lesson 3: Homepage communication

Module 4: Communicating to consumers

Lesson 1: Different communication platforms and how to use
them

Lesson 2: Media

Lesson 3: Communication on social media

Lesson 4: Commuication through products (Use phase)

Lesson 5: Communication through partners

Lesson 6: Making Q&A’s

Module 5: How to react to criticism

Lesson 1: Criticism from consumer

Lesson 2: Criticism from NGO’s

Lesson 3: Criticism from media

Module 6: Sustainable Development Goals

Lesson 1: Introducing the SDG’s

Lesson 2: How to use the SDG’s

Lesson 3: Watch out for SDG-washing

Module 7: Sustainability reporting

Lesson 1: Why you need to write a report

Lesson 2: The different report methods

Lesson 3: Data collection for reporting

Lesson 4: Maintaining & follow up